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Elevate their sales up to 17X and accelerate massive traffic through reverse engineering marketing techniques
Summary
Saffron Jaipur is all about bringing the best of Rajasthani Crafts to the world. Rajasthan has long been the centre for various crafts, both indigenous and acquired from the world over a long period of cultural exchange and trade.
Team of OOBSERVE has been a strategic partner for Saffron Jaipur digital transformation over the last quarter, beginning with an online ordering experience that increases sales and traffic more than 1M. OOBSERVE manages Saffron Jaipur marketing, promotions, and support across Facebook, Instagram platforms.
The Challenege
At the point when they drew closer to team of OOBSERVE, they were on a make back the initial investment point, ie. the return was equivalent to their spending. Thus, some place they were confronting misfortune.
The Approach
Our Vision for the client was to get the brand awareness and reach up to 10 times in order to hit sales and ad spend as they were spending so much money. Here our biggest challenge was to structure the campaigns which were running. We started with optimization of keywords for all the retargeting, interes based brand awareness campaigns .Once campaigns were done, then we started with optimization of look a like campaigns , optimising conversion campaigns and hitting more than 1M traffic and elevate ROAS up to 17X.
The Results
Fragmenting and progressively refreshing crowds dependent on their devotion status and affinity to change over prompted a 17X steady profit for advertisement spend and a 3.5% gradual lift in transformation rate, causing saffron jaipur promoting to spend more productive and arriving at key clients when it made a difference most.
17X
Incremental ROAS
+3.5%
incremental lift
in conversion rate
Saffron Jaipur Official Facebook Ads Screenshots