Building Brand Through Data - Driven Audience

Summary

Urdu Bazaar is an online website where users can buy Urdu and Hindi books with delivery at their doorstep. Urdu Bazaar is the fastest growing urdu books website and also reflected on REKHTA platform. 

Team of OOBSERVE has been a strategic partner for Urdu Bazaar digital transformation over the last quarter, beginning with an online ordering experience that increases sales and traffic up to 10 times. OOBSERVE manages Urdu Bazaar omnichannel marketing, promotions, and support across SEM, Display, Social, Email, Local, and Organic Search.

 

The Challenege

At the point when they drew closer to team of OOBSERVE, they were on a make back the initial investment point, ie. the return was equivalent to their spending. Thus, some place they were confronting misfortune.

The Approach

Our Vision for the client was to get the best possible Return on ad spend as they were spending so much money. Here our biggest challenge was to structure the campaigns which were running. We started with optimization of keywords for all the search campaigns.Once search campaigns were done, then we started with optimization of shopping campaigns also after having some good number of conversions we switched to smart shopping campaigns.

The Results

Client Reaction

Fragmenting and progressively refreshing crowds dependent on their devotion status and affinity to change over prompted a 1600% Incremental ROI steady profit for advertisement spend and a 3.5% gradual lift in transformation rate, causing URDU BAZAAR promoting to spend more productive and arriving at key clients when it made a difference most.

1600%

Incremental ROAS

+3.5%

incremental lift in conversion rate

URDU BAZAAR OFFICIAL SCREENSHOT ( from sep 11th to 29th sep )

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I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel

Maya Angelou

Company Mission

OOBSERVE is a fully digital marketing agency, based in India on May 2020. Our aim is to help sellers to grow their businesses up to 10X through our outstanding, innovating and thought evoking marketing techniques. We are offering google ads, social media marketing, seo, website development services, so that our clients can elevate their sales graph and improve their ROI up to 10X.

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