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Achieved growth hacking business for Hand drawn posters industry and drive 2M traffic

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Qasr Al-Thaqafa is a Kuwait-based independent bookshop committed to providing a quality selection in a vast sea of genres. We strive to offer affordable prices for new and gently read books. 
We are passionate about the written word and seek to share our love of reading to help create and sustain a community of lifelong readers.
We strive to provide a hospitable and nurturing environment to encourage the healthy exchange of ideas by hosting numerous readings, book groups, panel presentations, and on-line discussions.
We are committed to engaging with the many diverse peoples and organizations of our community and to support the our local writers.

Team of OOBSERVE has been a strategic partner for Qasr Al Thaqafa digital transformation over the last quarter, beginning with an online ordering experience that increases sales and traffic up to 10 times. OOBSERVE manages Social Media Marketing. 


The Challenege

At the point when they drew closer to team of OOBSERVE, they wanted to reach audience up to 10 times in order to increase their sales and aware people and relevant product reach through social media marketing techniques.

The Approach

Our Vision for the client was to get the brand awareness and reach up to 10 times in order to hit sales and ad spend as they were spending so much money. Here our biggest challenge was to structure the campaigns which were running. We started with optimization of keywords for all the retargeting, interes based brand awareness campaigns .Once campaigns were done, then we started with optimization of look a like  campaigns also after having some good number of traffic and sales.

The Results

soft and key gets incremental 2M audience reach under $14 cost per result.


Incremental Audience Reach


Cost per result

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