Achieved high engagement and reached audience up to 1 million people and has become the emerging brand.

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Leggings have become a classic staple to our clothing in the last decade or so. What do you look for when you consider a pair of leggings? Well, at my happy leggings we are sticklers for comfort first and high-quality fabric. Once we are sure of having that in place, we bring to you ideas from across the world in the form of print and color, moods and patterns - on a pair of leggings. We like to think of it as art for your legs, because why not! Fresh, original and free- spirited. Have you checked out our collection yet? If you have, then you know what we’re talking about. If you haven’t, you’re in for a visual treat.


Team of OOBSERVE has been a strategic partner for My Happy Leggings digital transformation over the last quarter, beginning with an online ordering experience that increases sales and traffic up to 1M. OOBSERVE manages social media marketing, promotions.


The Challenege

At the point when they drew closer to team of OOBSERVE, they wanted to reach audience up to 10 times in order to increase their sales and aware people and relevant product reach through social media marketing techniques.

The Approach

Our Vision for the client was to get the brand awareness and reach up to 10 times in order to hit sales and ad spend as they were spending so much money. Here our biggest challenge was to structure the campaigns which were running. We started with optimization of keywords for all the retargeting, interes based brand awareness campaigns .Once campaigns were done, then we started with optimization of look a like  campaigns also after having some good number of traffic and sales.

The Results

soft and key gets incremental 100K audience reach under $14 cost per result. 

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Incremental Audience Reach

Cost per result

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